xSite Marketing

Video Commerce Consortium interview on Vacations Canada TV

Last week I was interviewed by Justin Foster, Founder of the Video Commerce Consortium. The Video Commerce Consortium is the world’s largest and fastest growing group of e-commerce professionals, online marketers, and technologists dedicated to advancing the use of video in e-commerce.

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Online Revealed 2009 – Canadian Online Travel Conference

The 4th Annual Online Revealed conference begins Tuesday April 13, 2009. I head out tomorrow for a quick visit home to the little Scottish town of Fergus, Ontario and then off to the mighty Niagara Falls.

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User-Generated Content – the ONLY option?

I was very honoured this year to be asked to present a case-study at the 2009 Canada E-Connect conference on Brewster’s online video campaign, Vacations Canada TV.  This was my first time speaking in front of an audience this size but I think I did alright.  Throughout the case-study, I tried to demonstrate that as online video [...]

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Social Media and the Travel Industry

Check out this slideshow from Stephane Bouchez! It provides some good insight and stats related to social media and social networks and how they affect the travel industry and marketing tourism online.

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Dot Travel News Update

Heidi Siefkas-Cassemiro, VP of Marketing and PR of Dot Travel discusses their European push and the future of additional domain extensions including dot mobi.

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Vacations Canada – New Package Website LIVE

Vacations Canada is now LIVE! This new Canada vacation package website features the best of Canada including train vacations, motorcoach tours, self-drive holidays, golf packages, and much more! Canada travel planners can now view enhanced planning content including pricing, itineraries, pictures, videos, dynamic maps, and even traveler reviews and photos. Vacations Canada TV episodes have [...]

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2007 Canada E-Connect Conference Video

If you missed the Canada E-Connect Conference this past November in Vancouver, you can check it out here. It was a fantastic event and I’m already looking forward to the 2008 conference…

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Vacations Canada TV – Coming Soon

Check out the new teaser on Vacations Canada TV. This new Canadian travel web tv will featured hosted shows providing users with travel tips, vacation destinations and unique holiday experiences in Canada. Exclusive vacation package ideas will also be available during upcoming themed travel spots (derived entirely from high-definition footage). Make sure to subscribe to [...]

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Travel 2.0 and the new Rocky Mountaineer Guest Lounge

This week, Rocky Mountaineer launched their new online Guest Lounge. Rocky Mountaineer’s venture into Web 2.0 looks to be a perfect fit. The new guest area includes the usual; a blog, features that allow guests to post and see photos, comments, and travel experiences. A loyalty program that periodically features a returning customers with stories [...]

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Marketing Strategy versus Tactics

Here are some very basic points small businesses should consider before they begin marketing on the web. Similar to developing an initial business plan or marketing plan, start thinking big picture and then drill down to specific activities. Careful planning in the beginning will save you a great deal of time and money – and [...]

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