xSite Marketing

Dot Travel News Update

Heidi Siefkas-Cassemiro, VP of Marketing and PR of Dot Travel discusses their European push and the future of additional domain extensions including dot mobi.

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Dot Travel – Future Uncertain for Travel Domains

Following recent news surrounding dot travel domains, travel marketers are questioning the value of adopting a proposed common domain extension for the travel industry. Ironically these questions have likely contributed to the slow adoption and changes occuring. The dot Travel (.travel) domain was launched globally to the travel and tourism industry to create a trusted [...]

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SEO: Domain Authority vs. Keywords in your URL

I just finished reading this great post from Rand of SEOmoz where he explains the 4 most significant factors for search engine rankings. (actually the comments and discussion are very amusing as well) SEO/SEM’s are aware of these and various combinations of other factors that contribute to a website’s page ranking, but this made me [...]

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