Last week I was interviewed by Justin Foster, Founder of the Video Commerce Consortium. The Video Commerce Consortium is the world’s largest and fastest growing group of e-commerce professionals, online marketers, and technologists dedicated to advancing the use of video in e-commerce. Members include Nike, Starbucks, Adobe, Warner Home Studios, Hallmark, American Airlines, Hilton and other familiar brands.
Justin and I discussed Brewster Inc’s new Vacations Canada TV website and I offered ideas related to strategy, execution, challenges and more including:
1) the value of a video presence on the web, something many businesses are still trying to understand.
2) the value of a comprehensive approach to online video marketing and how it can accomplish several goals.
3) a different, and exciting, approach to video production, co-funded by partners with complimentary goals and objectives.
4) why it’s important to have high quality video – why it’s not always best to ‘go cheap.’.
5) why video works!
Click here now to listen to the interview on Vacations Canada TV. Of course I welcome your feedback – admittedly I didn’t answer every question the way I would have liked to and there was a lot of ‘ummmmms and uhhhhhhhs’ but that’s why I’m not in PR!
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