xSite Marketing

Here are some very basic points small businesses should consider before they begin marketing on the web. Similar to developing an initial business plan or marketing plan, start thinking big picture and then drill down to specific activities. Careful planning in the beginning will save you a great deal of time and money – and provide a greater return on investment in the end.

1.) GOALS and OBJECTIVES – What do you want to accomplish? Build traffic? Increase sales? Or perhaps you simply want to generate inquiries from your website?

2.) STRATEGY – Next you’ll need to develop an overall strategy or plan that will allow you to accomplish these objectives. Focus your plan of action around your target audience.

3.) and finally, define several effective TACTICS to support your strategy. These are the nuts and bolts of your action plan. These are the activities that you can test, track and measure to determine their effectiveness related to your overall strategy.

Tim Berry does a great job of explaining this in simple terms…

Starting out with these basic steps and putting some thought into these ideas in the beginning, will put you on a path to success and allow you to avoid wasting a great deal of time.