Canadian Online Travel Marketing Conference

Sat, May 19, 2007

Travel Marketing

In just over a week, I’ll be heading to the Online Revealed Conference in Toronto. This is the second annual event, and my first time attending the conference.

There are some great keynote speakers attending including Hunter Madsen, the Head of Marketing and Martin Byrne, National Director of Search Marketing Operations from Yahoo, Canada. John Bray, a senior consultant from PhoCusWright will surely provide some great insight. Ron Andruff, president and founder of the Tralliance Corporation will give us an update on the global use and direction of the .travel initiative.

I’m especially interested in some of the workshops from HSMAI (Hospitality Sales and Marketing Association International). I’ve opted to attend some of their workshops related to online travel booking and distribution. I’m certain social media content and sites will be a hot topic and of course SEO.

I’m looking forward to connecting with new faces and catching up with others with whom I’ve spoken but not yet met, like Amber Hayes from Adventure Engine and many more.

There are few (if any) events like this in Canada so this will be a great opportunity and I’m sure just the beginning as Canada’s online travel marketing industry grows. The show takes place at the Toronto Sheraton Centre on May 28-29, 2007.

Click here to see the Online Revealed Blog for updates and great info.

I’ll post an update shortly following the conference and let you know how it goes!

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